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Wayvia at Groceryshop:
An activation the biggest CPG brands made time for
Wayvia x Ray-Ban activation
Client
Wayvia
Services
Event
The Challenge
At Groceryshop, getting time with leading CPG brands means competing with an already full calendar. That competition carries into the evening, with hosted dinners and other events all vying for the same guests.
Wayvia needed an activation that people would make time for. With its event overlapping Groceryshop’s hosted brand dinners, the experience had to give attendees a compelling reason to choose it.
Bringing together 30 attendees from leading CPG brands including Unilever, Nestlé and P&G.
Our Solution
An event at Ray-Ban gave Wayvia a distinctive setting to bring CPG contacts together away from the conference floor.
The approach was straightforward: create an experience worth making room for in a busy schedule, with an audience that mattered to Wayvia’s business.
Brands didn't just grab and go. The experience led to real conversations, with most attendees staying the full 2 hours, mingling with the Wayvia sales team while trying on frames.
The clearest sign of its appeal came on the night. Despite the clash with Groceryshop’s hosted brand dinners, guests prioritised Wayvia and arrived at Ray-Ban on time.
The outcome
0
attendees from leading CPG brands
0%
attendance rate
Unilever, Keurig Dr Pepper, Kenvue, Nestlé and P&G
Among the brands represented