Leveraging expert insights and creating high-quality pipeline.
Blending content, partnerships and experiences to generate $840K in opportunities and 16x pipeline ROI in only 3 months.
THE CHALLENGE
Demand already existed, but the challenge lay in activating it effectively, turning passive interest into high-quality engagement with the right accounts. They already had a strong ecosystem of industry experts and brand leaders, but needed a way to harness that credibility to drive immediate commercial impact.
The goal was clear: combine the authority of their network with a focused, multi-channel activation strategy that could quickly convert attention into pipeline.
THE SOLUTION
First, we partnered with industry experts and senior brand leaders to create two hero content pieces, including contributions from Coca-Cola, activating this content through digital demand generation channels and ensuring it reached and engaged with the right accounts.
Next, we nurtured our relationship with warm accounts by hosting a partner-supported webinar with Firstmovr and launching a targeted ABX campaign, using personalised variants of the content to make outreach more engaging.
Finally, we brought these conversations into the real world, holding a hosted roundtable event at Shoptalk.
THE OUTCOME
In one quarter, we helped Nimble to generate:
in new opportunities
pipeline ROI
MQLs through hero content activation
additional ICP meetings and engaged with world-leading brands like Diageo, Beko, Lego and Mondelēz.
Full service.
Over here you can explain why your offer is so great it's worth filling out a form for.
Full service.
Over here you can explain why your offer is so great it's worth filling out a form for.
Full service.
Over here you can explain why your offer is so great it's worth filling out a form for.
