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Turning AI conversations into real commercial opportunities

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CIQ R.A.I.N events
CommerceIQ
Client
CommerceIQ
Services
Event

The Challenge

AI is dominating the CPG agenda, but for most senior leaders, the challenge isn’t awareness; it’s clarity on how to apply it, where it drives value, and what it means for growth.
CPG executives were actively seeking a space to share insights, learn from peers and make sense of a fast-moving landscape.

The opportunity was to own that conversation. By positioning themselves at the centre of it, CommerceIQ could build senior relationships, establish credibility as a leader in AI, and ensure those conversations translated into actual commercial pipeline, not just awareness.

Enhancing CommerceIQ’s reputation with senior CPG leaders in new markets, creating £3M+ pipeline.

Our Solution

The answer was a curated executive roundtable series; small, invitation-only dinners for senior CPG and retail leaders to discuss how AI is reshaping the industry with colleagues from every corner of the sector.
We built a global series targeting key markets, accounts and decision-makers, inviting expert speakers to help kickstart discussions around AI, growth and the future of retail. An exciting branding concept spoke precisely to the biggest challenges potential attendees faced.
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After identifying our priority ICP, venues and topics for discussion were chosen to maximise appeal to our audience of CPG experts, and we provided additional support to CommerceIQ on nurturing high-opportunity, high-value conversations based on who was in the room.

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As a result, we wanted to create events that felt like a series of nomadic private events rather than marketing pitches, with a focus on ensuring the right people were in the room and that commercial conversations happened naturally. With this approach, we were able to create genuine opportunities rather than just attendance figures and an unproductive evening.

The outcome

And the results speak for themselves, demonstrating clear success both in positioning and pipeline generation. The roundtable series has, to date:

Generated more than

£0M+
in pipeline revenue

Total attendees 

0+
with a mixture of budget holders and key influencers

Opened new conversations with several high-value targets, increasing CommerceIQ’s account penetration with

0+
global CPG accounts
CIQ R.A.I.N