Kyn 2.0 | Insights

Why Your ABM Tiers Are Holding Back Your Pipeline

adam.h@kyn.agency (Adam Hutchinson) — Tue, 09 Jun 2026 08:15:00 GMT

Why Your ABM Tiers Are Holding Back Your Pipeline

Engaging the Right Buyers in a World Obsessed with Volume

chris.e@kyn.agency (Chris Elliott) — Wed, 18 Feb 2026 09:00:00 GMT

Engaging the Right Buyers in a World Obsessed with Volume

Emerging B2B Go-to-Market Trends for 2026 (Clone)

nick.b@kyn.agency (Nick Buxton) — Tue, 30 Dec 2025 09:00:00 GMT

The B2B go-to-market function is entering a structural reset. AI-driven buyer behavior, larger buying committees and heightened scrutiny on value are reshaping traditional sales motions. As 2026 gets closer, successful GTM teams will look noticeably different, with familiar approaches no longer working in the same way. For teams and their leaders, this means revisiting assumptions that were still holding true just a few years ago.

In response, we’ve identified seven emerging GTM trends that many teams are already starting to encounter, reshaping sales motions, pricing strategies and operating models. Understanding how these shifts are playing out is becoming increasingly important for teams looking to sustain growth, reduce churn and support long-term account expansion.

1. More complex, AI-shaped buyer journeys that are harder to influence
2. Larger buying committees and longer, more structured buying processes
3. A growing shift to “land and expand” sales motion
4. Greater shared responsibility for value realization
5. Outcome-linked pricing models
6. Tighter alignment across Marketing, Product, Customer Success and Rev Ops teams
7. Internal AI adoption across GTM teams

Together, these trends are prompting many organizations to reconsider how they sell, price and deliver value, with a stronger focus on alignment, clarity and measurable impact across the entire customer lifecycle.

From AI Agents to Authentic Experiences: Key Learnings from Candid Commerce Amsterdam 2025 (Clone)

josh.sa@kyn.agency (Josh Sykes-Abreu) — Thu, 13 Nov 2025 09:00:00 GMT

From AI Agents to Authentic Experiences: Key Learnings from Candid Commerce Amsterdam 2025

Orchestrating Ecosystem-Led GTM To Produce Hand-Raisers (Clone)

adam.h@kyn.agency (Adam Hutchinson) — Sun, 02 Nov 2025 09:00:00 GMT

Orchestrating Ecosystem-Led GTM
To Produce Hand-Raisers